Verizon: Can't B Broken

Problem: How to get people to care about Verizon's 5G Network.

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Insight: You can break the internet, but you can't break Verizon. 

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Solution: Test that theory on the biggest day in sports and advertising, Super Bowl LVIII, by partnering with the most internet breaking star in the world, Beyoncé to show she can break the internet but not Verizon. With an integrated campaign across TV, OLV, the Sphere, OOH in Las Vegas, Social, Email, Retail and .com, Verizon became the most talked about brand and #9 on USA Today's AdMeter as Beyoncé launched her record-breaking album.

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Big Idea: Can't B Broken