CVS HealthHUB: A CVS Story

Problem: As a brand shifting from retail pharmacy to health and wellness company, as best illustrated by a $90B merger with Aetna, CVS needed a compelling advertising campaign to unveil HealthHUBs.

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Insight: Health happens in between. 

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Solution: Tell the complimentary story of how CVS Health, Aetna, and now HealthHUBs together help people on their path to better health.

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Big Idea: A CVS Story