Samsung: Rihanna ANTIdiaRy

Problem: How to make the most of Samsung's exclusive partnership to release the biggest singer on the planet's newest album, ANTI. After tremendous success launching JAY-Z's Manga Carta Holy Grain album in 2013, Samsung wanted to do even better for Rihanna. 

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Insight: Musicians and their fans no longer have one-sided relationships. Today, they are interactive, collective experiences. 

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Solution: Tell the ANTI story, song by song and chapter by chapter, with an immersive, virtual reality experience presented by Samsung.

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Big Idea: #ANTIdiaRy