Samsung: Connected Series

Problem: Smartphone brands have lost their sense of humanity, opting instead for messages of advanced features, prolonged battery life, and state-of-the-art camera quality to sell their product.

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Insight: While it appears technology has separated us from the real world, there are many inspiring stories of just the exact opposite. 

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Solution: Show the stories of connection enabled by Samsung on the brand's Tumblr page.

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Big Idea: The Connected Series