Verizon: myPlan with Sunday Ticket

Problem: Increase awareness and signups for Verizon’s myPlan.

​

Insight: myPlan is the only plan for fans as the telecom brand partnered with YouTube and the NFL to offer Sunday Ticket for free.

​

Solution: Introduce a suite of spots starring Buffalo Bills QB Josh Allen in an integrated campaign that launched in July and ran through the middle of September to drive myPlan sign ups and brand affinity. 

​

Big Idea: myPlan x NFL Sunday Ticket on YouTube TV