Jose Cuervo: Marg Shake-Up

Problem: The RTD category was exploding and the #1 tequila brand in the country was looking for a way to maintain its relevance.

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Insight: More and more, cocktail lovers are finding time to experiment in their at-home bar by developing creative cocktail recipes.

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Solution: Build an interactive website where consumers could show-off their newfound mixology skills and create Cuervo's next margarita flavor and win $100k. The second campaign ran in back to back years.

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Big Idea: Marg Shake-Up