Oculus: Play For Real

Problem: Virtual reality had become virtual fantasy, marred by the past and relegated to the future. In order to bring VR into the mainstream, we had to think beyond what had already been done in the category.  

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Insight: Do what your thumbs never could with the Oculus Quest 2.

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Solution: Position Oculus against gaming, not virtual reality. 

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Big Idea: Play For Real