Dunkin': The Charli

Problem: Dunkin' had slipped to fourth in the U.S. coffee market,    with Gen Z as its biggest audience gap and its primary competitor leading with the industry's best mobile app.  

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Insight: While every brand tries to tap into this audience's need for authenticity,, they also look to influencers are true models

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Solution: Reciprocate the love TikTok's biggest star, and her growing fanbase, had shown Dunkin' in a way only we knew how. 

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Big Idea: Dunkin' x Charli D'Amelio