e.l.f. Beauty: Show Yourse.l.f.

Problem: e.l.f. is more than a beauty brand, they're a bold disruptor with a kind heart. Can we show that beyond traditional advertising?

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Insight: People seek out stories of overcoming adversity. 

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Solution: Develop a documentary series where e.l.f. uses its enormous audience to platform incredible stories that reflect the brand's ethos.

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Big Idea: Show Yourse.l.f.