Dunkin': Talkin' Hockey

Problem: How to use the brand's longstanding relationship with the National Hockey League to create a deeper connection with fans.

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Insight: Hockey fans and Dunkin' fans are quite alike. In fact, hockey fans actually welcome sponsorship in their sport for its validation.

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Solution: Speak the language of the fan in order to bring them closer to the Dunkin' brand and, ultimately, our delicious Cold Brew products.

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Big Idea: Where There's Hockey There's Dunkin'