Jose Cuervo: Go Off This Cinco

Problem: Faced with declining relevance among young spirits drinkers, Cuervo needed to do something meaningful to endear the brand to Gen Zs.

​

Insight: The Anti Smart Phone Revolution, 58% of Gen Zs say they want to cut down on their screen time, which distracts them from being in the moment.

​

Solution: Develop a lo-fi flip phone to help Gen Zs go offline, go out and have unplugged, IRL fun on Cinco de Mayo.

​

Big Idea: Go Off This Cinco w/ The Cuervo Dumb Phone